Eliminate Risk of Failure with SAP C_C4H63_2411 Exam Dumps

Valid use cases for audience activation within the SAP Customer Data Platform include:

Running marketing campaigns on social media platforms: Marketers can activate audiences to export data into external applications like social media platforms to run marketing campaigns1.

Running targeted email campaigns based on customer activities and preferences: Audiences can be used to run targeted email campaigns that are based on customer actions and choices1.

Updating customer loyalty level in a loyalty system: While not explicitly stated in the provided resources, updating customer loyalty levels is a common use case for audience activation, as it involves using customer data to personalize and improve customer experience.

Reference= The use cases are supported by the SAP Customer Data Platform's learning resources, which detail the process of creating audiences and the purposes for which they can be activated12.

In the SAP Customer Data Platform, the options available to pass the processing purpose for inbound data include Static (B) and Dynamic (D) purposes. Static purposes are predefined and remain constant, while Dynamic purposes are sent as data points in an event from a source, such as a sales transaction sent with a signed agreement to the terms of service. This allows for the processing purpose to be attached to an incoming event, ensuring that personal data processing activities follow a concrete purpose which must be made transparent to the data subject.

Reference= The information is based on the SAP Help Portal documentation on Processing Purposes1and Enforce Inbound Data Governance2.

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The three core pillars of the SAP Customer Data Platform are designed to provide a comprehensive framework for managing and leveraging customer data effectively. These pillars are:

C . Activate: This pillar emphasizes the platform's capability to utilize customer data to drive personalized engagements across various channels. Activation involves leveraging the unified customer profiles to trigger relevant actions, communications, and experiences tailored to individual customer needs and preferences.

D . Respect: Central to the SAP Customer Data Platform, this pillar underscores the importance of managing customer data with respect to privacy and consent. It involves ensuring that all customer data is collected, stored, and used in compliance with data protection regulations and individual consent preferences, fostering trust and transparency in customer relationships.

E . Unify: This pillar focuses on the platform's ability to consolidate data from multiple sources into a cohesive and comprehensive view of the customer. Unification involves integrating disparate data silos to create a single, unified customer profile that provides a 360-degree view of each customer, enabling more informed decision-making and personalized customer experiences.

Together, these pillars form the foundation of the SAP Customer Data Platform's approach to customer data management, supporting businesses in delivering personalized, respectful, and cohesive customer experiences.

SAP Customer Data Platform documentation on the platform's core capabilities and principles.

Best practices for leveraging the core pillars of the SAP Customer Data Platform to enhance customer engagement and data management strategies.

When importing primary customer residential address data into SAP Customer Data Platform using the console, you should update the profile customer schema.This involves defining a customer schema to create a common data model for all incoming customer data, which allows for the coherent view of customers by unifying data from various sources1.

Reference= The procedure for updating the profile customer schema is detailed in the SAP Help Portal documentation under the section 'Configuration Customer Schema'1.

When searching for users in the SAP Customer Data Platform, the correct query syntax to use would be:

B . select * from profile where profile.email = 'someuseremail@emaildomain.com' This syntax is designed to query the customer profiles based on a specific email address, where profile.email refers to the email attribute within the customer profiles. This query retrieves all profiles where the email address matches the specified value.

Using this syntax ensures that the query is correctly formatted and targeted, allowing for efficient retrieval of customer information based on specific attributes within the platform.

SAP Customer Data Platform documentation on query syntax and searching for customer profiles.

Technical guides and reference materials on constructing and executing queries within the SAP Customer Data Platform.