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AAA is a car manufacturer which has undertaken a strategy to lobby a regional authority to include Its flagship hybrid model in a regional initiative to grant low-emission cars access to faster moving vehicle lanes. These faster vehicle lanes were historically only available to cars carrying passengers. Given the benefits of AAA's low emission vehicles, AAA's cars were authorised to make use of the faster lanes, even when no passengers were on board providing AAA with a decisive competitive edge.
Which of the following strategies is AAA pursuing?
Company Y is a global business selling a selection of technological items including phones, laptops and other computer related items. In addition Y sells accessory items, music downloads, apps: digital books and video downloads including films and television series through a cooperative partnership with other companies, designed to create value for the customer.
Which of the following terms best describes what Y has created?
S is a hybrid car manufacturer. S relies on strong social media presence and online marketing campaigns to drive customers to its website. S prioritises measuring and improving active usage metrics.
Which of the following metrics does S prioritise?
Select ALL that apply.
A has a portfolio of business units. One of A's units has a total market share of 25% and its largest competitor has a market share of 20%. In the last year the overall market of this business unit has declined by 2%, although its revenues have increased by 12%. following a successful marketing campaign.
According to the BCG matrix. A's business unit would be classified as which of the following?
Irvine and Martin presented the advantages of Foresight as the 5Cs. Which of the following are correct aspects of the 5Cs as defined by Irvine and Mart in? Select ALL that apply.
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