Adobe AD0-E559 Exam Questions
Adobe AD0-E559 - Adobe Marketo Engage
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Reading Time: 8 mins | Publish Date: 10-05-2023 | Update Date: 11-12-2024
What Adobe Marketo Engage Business Practitioner Expert is About?
This certification is designed for proficient individuals with advanced expertise in utilizing Adobe Marketo Engage to design and execute marketing automation campaigns. This certification demonstrates the adeptness and comprehension required for strategizing and implementing marketing automation campaigns, overseeing and enhancing marketing data, generating and dispensing personalized marketing content, and measuring and documenting marketing outcomes.
What Knowledge Is Required To Take the AD0-E559 Certification Exam?
Before attempting the credential exam, candidates are required to meet the following conditions:
- They should possess around 18 months of hands-on experience with Adobe Marketo Engage functionalities, enabling them to construct marketing campaigns and leverage customer behavioral data.
- They are expected to have a marketing background, including the ability to develop, execute, and evaluate campaigns.
- Moreover, they should be well-versed in email behaviors and associated technologies such as HTML, integrations, databases, and CRM systems.
- Candidates should have tools like Adobe Marketo Engage, Excel, and CSV file formats, as well as a fundamental understanding of API concepts, CRM principles, and popular social media platforms like Facebook and LinkedIn, is also essential. A working familiarity with Microsoft Office and Basic HTML is presumed.
Who is The Adobe Marketo Engage Business Practitioner Expert Credential For?
The credential holds substantial value for marketing professionals seeking career advancement or transitioning within the field. It aligns well with various job titles, including:
- Marketo Engage Consultants,
- Marketing Systems Manager,
- Revenue Operations Manager,
- Demand Generation Manager,
- Growth Operations Manager,
- Business System Analysts,
- Email Marketing Manager,
- Martech Architect,
- Integrated Campaign Managers,
- Marketing Technology Manager.
What Weightage Do The Adobe AD0-E559 Exam Topics Carry?:
This exam is structured as consisting of 50 questions and the candidates are given 110 minutes to complete it. The candidates must achieve 32 scores out of 50 to clear the exam. The course outline is based on six sections along with their respective exam weightage, and candidates must have a thorough knowledge of them to clear the exam. These sections are as follows:
- Section 1: Understanding of Administration and Maintenance (12%).
- Section 2: Knowledge of Marketing Activities/Campaign Management (46%).
- Section 3: Concept of Lead Management (12%).
- Section 4: Command in Data Management (10%).
- Section 5: Knowledge of Reporting (4%).
- Section 6: Understanding of Best Practices (16%).
Job Description of the Certified Adobe Marketo Engage Business Practitioner Expert:
Adobe Marketo Engage Business Practitioner Expert has the following skills:
- Proficiency with the Marketo platform and its functionalities
- Proficient in devising and executing marketing campaigns
- Skillful lead and contact management
- Precise targeting and customization of marketing communications
- Ability to analyze marketing outcomes
- Adherence to top-notch marketing automation practices
- Beyond these technical competencies, they possess a deep comprehension of marketing fundamentals and adeptly leverage Marketo to accomplish marketing objectives.
- Their expertise extends to designing, executing, and overseeing triumphant marketing campaigns.
The Advantages of Obtaining the Certified Adobe Marketo Engage Business Practitioner Expert Credential:
This certification is valuable for showcasing proficiency in leveraging Marketo Engage to automate marketing campaigns and enhance marketing ROI. Here are the key advantages of securing this certification:
- As the demand for marketing automation experts continues to rise, this certification distinguishes you within the field. This recognition sets you apart from competitors and empowers you to command a higher salary.
- The certification exam comprehensively covers diverse facets of Marketo Engage. This holistic approach equips you with an in-depth comprehension of the platform and its strategic utilization to realize your marketing objectives.
- Obtaining the certification signifies your adeptness in utilizing Marketo Engage effectively. This proficiency bolsters your self-assurance and establishes you as a credible and dependable resource for colleagues and clients.
- Adobe extends an array of advantages to certified professionals. These perks include early access to novel features, cost reductions on training and certification assessments, and valuable networking prospects.
- The candidates also receive badges as a reward after earning this certification.
How To Schedule Your Adobe AD0-E559 Exam?
Adobe uses Examity as an online proctoring service provider. The candidates must sign in to the Examity portal before registering for the exam. The following steps must be followed by candidates to register for this certification exam:
- Go to the official website of Adobe and sign in to your account.
- Select the Adobe Marketo Engage Business Practitioner Expert Certification Exam.
- After that, click on the "get certified" option and then on ‘take exam’.
- Then, click on ‘Go to Examity portal’.
- Complete your profile information details section.
- Select your desired location, preferred date, and time according to your availability.
- Purchase the exam voucher by submitting the registration fee.
- The exam will be scheduled after successfully submitting the registration charges.
The Best Way to Prepare for theAdobe Marketo Engage Business Practitioner Expert Certification Exam:
To feel confident in your preparations, follow the list of recommendations below to get near to the ideal study schedule before sitting for the actual Adobe Marketo Engage Business Practitioner Expert exam:
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