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Q1.

A company wants to track their website's usage without visitors seeing which data points are being collected. The following information must be tracked:

* Page names

* Form names

* A counter event for each page of the checkout flow

* s.products populated on each page of the checkout flow

Which approach should the Architect recommend?

Answer: D

See the explanation below.

To track website usage without visitors seeing which data points are being collected, the recommended approach is to send tracking calls server-side via the Data Insertion API. This method allows for the collection of page names, form names, a counter event for each page of the checkout flow, and the s.products variable while keeping the tracking logic and data points hidden from the client side.


Q2.

What three are attributes of virtual report suites? (Choose three.)

Answer: A, D, E

See the explanation below.

Virtual report suites in Adobe Analytics have the following attributes:

Some settings are inherited from the parent report suite: Virtual report suites inherit certain configurations from the parent report suite, such as variable definitions and processing rules.

They can be added individually to permission groups: Virtual report suites can be assigned to different user groups, allowing for controlled access based on permissions.

Current and real-time data is supported: Virtual report suites support current and real-time data, enabling up-to-date reporting and analysis.

These attributes make virtual report suites a flexible and powerful tool for segmenting and managing data within Adobe Analytics.


Q3.

A company develops a new website using a Single Page Application framework. A data layer variable called dataLayer.url is updated with the correct URL when each state change happens.

Which variable should the Architect map to dataLayer.url?

Answer: A

See the explanation below.

For Single Page Applications (SPAs), it is important to capture the URL changes correctly. The s.pageURL variable should be mapped to dataLayer.url to ensure that Adobe Analytics captures the correct URL each time the state changes in the SPA. This allows accurate tracking of user navigation within the SPA framework.


Q4.

Which item must be embedded in your pages to asynchronously deploy Adobe Analytics with Launch?

Answer: B

See the explanation below.

To deploy Adobe Analytics with Launch asynchronously, the necessary JavaScript library must be referenced in the header code of the HTML page. This ensures that the Launch library is loaded early in the page load process, allowing it to manage and fire tags efficiently.


Q5.

A company is beginning a full re-architecture of their website. They will use Adobe Launch as the tag management system. How should an Architect recommend that the data layer object be generated each time a page is requested?

Answer: B

See the explanation below.

The best practice for generating the data layer object each time a page is requested is to use server-side code to include the data layer in a <script> block in the page HTML's <head> section. This ensures that the data layer is available as soon as the page starts loading and can be used by Adobe Launch and other scripts. By having the data layer generated server-side, it reduces reliance on the client-side code and ensures the data is consistent and accurate for each page load.


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